20 results found
Xbox pulled Call of Duty from day-one Game Pass launches, moving them to roughly a year later. This came with Game Pass price cuts. Data shows CoD wasn't driving new subscriptions but cannibalizing premium sales, and the franchise itself faces declining engagement and revenue, prompting Xbox's strategic pivot.
Microsoft's gaming division is undergoing a major strategic shift, rebranding as "Xbox" and adopting "daily active players" as its core metric. Under new CEO Asha Sharma, the company aims to tackle player frustrations, reevaluate game exclusivity, and pursue acquisitions, reflecting a renewed challenger mindset amidst recent financial pressures.
Xbox Game Pass Ultimate is dropping its monthly price from $30 to $23, and PC Game Pass from $16.50 to $14, effective April 21, 2026. The catch? New Call of Duty titles will no longer be day-one additions, instead joining the service about a year after their initial release. Xbox states this change is a direct response to player feedback regarding previous price increases.
GTA 5 is exiting Xbox Game Pass on April 15th, continuing a frustrating cycle of appearing and disappearing from subscription services. This frequent rotation highlights the power Rockstar Games holds, making it hard for players to rely on its availability. Ultimately, buying the game outright is recommended for uninterrupted play.
An Xbox 360 development kit for *Grand Theft Auto 4* was reportedly bought for just £5 at a car boot sale in Edinburgh. The incredible find contains an early build of the game, revealing an unfinished Zombies mode that Rockstar ultimately cut. The buyer has shared the contents online, allowing fans to explore this fascinating piece of gaming history.
Invincible VS completes its launch roster with Conquest, alongside details on an April 9-11 open beta and confirmed summer DLC characters Universa and the Immortal. The game launches April 30 on PS5, Xbox Series X/S, and PC, promising brutal 3v3 tag fighting with a Viltrumite-heavy lineup.
Xbox's new boss, Asha Sharma, has officially retired the 2024 'This is an Xbox' marketing campaign, citing it 'didn’t feel like Xbox.' This signals a major brand reset, but deeper corporate pressures and past hardware decisions pose ongoing challenges to Xbox's path forward.
Xbox has unveiled the first technical details of its next-gen console, Project Helix, promising an "order of magnitude leap" in ray tracing and innovative "neural rendering techniques" for unprecedented realism. Powered by a custom AMD SOC and featuring advanced compression, alpha dev kits are expected in 2027, indicating a longer wait for its release.
Bungie's _Marathon_ is a challenging, free-to-play extraction shooter on PS5, Xbox, and PC. This guide offers essential tips for new players to navigate its complexities, focusing on early progression, tactical movement, and maximizing loot to survive its brutal learning curve.
"Clair Obscur: Expedition 33" developers are seeking a "fair solution" in a new controversy involving a French graphic novel, "L'Académie Clair-Obscur." The dispute centers on title similarity, despite the comic's contract predating the game's reveal, following an earlier issue with AI assets.
Microsoft's next Xbox, codenamed Project Helix, has been secretly stewing for over a decade. This ambitious console aims to unify Xbox and PC gaming, but faces a potentially steep price point and fierce competition from Valve's Steam Machine, making it a pivotal moment for Microsoft's hardware future.
Quick Verdict Microsoft's Project Helix, the codename for the next-generation Xbox, signals an incredibly ambitious shift in the gaming landscape. By promising to run both traditional Xbox titles and a vast library of
Quick Verdict Microsoft's Project Helix, the next-generation Xbox, is poised to be a game-changer with its bold promise to play both Xbox and PC games, coupled with a pledge to lead in performance. While the concept is
GeekWire's top stories for the week of Feb. 15, 2026, highlight Microsoft's new RTO policy and leadership changes at Xbox and Remitly. Washington state is setting new terms for data centers, while Seattle-area startups Temporal and Duckbill secured significant funding rounds. The tech community also paid tribute to desktop publishing pioneer Paul Brainerd.
Phil Spencer is departing from his role as Xbox chief at Microsoft, alongside Sarah Bond. Asha Sharma will now lead Microsoft Gaming as Executive Vice President and CEO, tasked with shaping the future strategy for the division.
Asha Sharma takes the helm as Microsoft Gaming's new CEO, following Phil Spencer's retirement and Sarah Bond's resignation. Despite her lack of gaming experience and AI background, industry analysis suggests her best initial move may be to foster stability. By allowing Xbox's robust studios to operate without the threat of further layoffs or closures, she could leverage the company's strong game pipeline and rebuild its reputation.
Phil Spencer, CEO of Microsoft Gaming, is retiring after a long tenure marked by the creation of Game Pass and major studio acquisitions. Asha Sharma, from Microsoft's CoreAI division, will succeed him as Executive VP and CEO, Microsoft Gaming. Sarah Bond is also leaving, while Matt Booty receives a promotion amidst challenges for the Xbox division.
Phil Spencer retires as Microsoft Gaming CEO after 38 years; Sarah Bond leaves Xbox presidency. Asha Sharma (ex-CoreAI) named new CEO, Matt Booty promoted. No layoffs promised amid leadership pivot.
Xbox Chief Phil Spencer Retires; Asha Sharma Named New Gaming CEO Redmond, WA – February 20, 2026 – Microsoft's gaming division is undergoing a significant leadership transition as Phil Spencer, the long-serving head of
Microsoft Gaming sees a major leadership shift as Phil Spencer departs after 12 years. Asha Sharma, with a diverse background in AI, Instacart, and Meta, takes over as CEO. Her first memo outlines a commitment to "the return of Xbox" and expansion into "new categories and markets" focused on player value.
