
Games
Oct 28, 2026IGN
Sakurai Shrugs Off AI Games: Why Human Creativity Still Reigns Supreme
Masahiro Sakurai, creator of *Super Smash Bros.*, believes most AI-created games will be "unprofitable titles" and "low-quality goods." He argues AI can only reproduce existing systems, not generate truly original artistic works like those from Fumito Ueda. In an era of mass production and industry shifts to AI-first models, Sakurai stresses the growing importance of unique human creativity and vision.
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