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Google has launched a pilot in India enabling users to purchase directly from Walmart-owned Flipkart via Gemini AI. This strategic move aims to expand AI from product discovery to direct transactions, with a broader rollout planned for India's festive shopping season.

Walmart-owned Flipkart is rapidly emerging as a formidable challenger in India's competitive quick-commerce market. Its "Flipkart Minutes" service, launched just two years ago in August 2024, has seen order volumes