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Xbox's Matthew Ball sees rising console hardware prices as a "great opportunity" for cloud gaming, citing increased usage. While committed to consoles, Xbox is expanding access via streaming, evidenced by significant growth in cloud hours and multi-device streaming, alongside a push for exclusive titles.

GeForce Now expands its library with major titles like Forza Horizon 6 and the intriguing Zero Parades: For Dead Spies, offering high-fidelity gaming to a broader audience without requiring a top-tier local PC.