
Tech
Aug 8, 2026The Next Web
Disney+ and ESPN Pilot AI Search for Natural Language Discovery
Disney+ and ESPN are conducting limited beta tests in the US for new AI-powered search features. Disney+ is enhancing content discovery through mood-based natural language recommendations, while ESPN is providing direct answers and stats from its extensive archives. An optional "Personal Intelligence" feature can also integrate with user calendars and emails for contextual assistance, signifying a broader industry trend to combat content overload and streamline user experience in streaming.
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