Search results for "Agentic Commerce"

startups: Amazon puts Alexa inside the search bar as agentic commerce

Amazon has integrated its unified Alexa for Shopping AI assistant directly into its main search bar for US customers. This move consolidates the Rufus chatbot and Alexa+ functionalities, providing conversational answers, comparisons, and automated shopping tasks as agentic commerce intensifies. The strategic shift aims to defend Amazon's advertising business against competing AI agents.