Search results for "publisher strategy"

September's Game Jam: Publishers Play Chicken to Avoid GTA 6

Publishers are swerving to avoid GTA 6's November 2026 launch, creating an unprecedented pile-up of major titles in September. Games like Wolverine, Control Resonant, Silent Hill: Townfall, and Onimusha are set to launch within days of each other, creating intense competition for gamers' time and money. This commercial madness is unlikely to hold, setting up a high-stakes game of release-date chicken.