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The smartphone market in Q2 2026 hit historic lows due to a memory shortage, but Apple and Samsung are thriving. Consumers face higher prices, especially for budget phones, but benefit from longer software support, encouraging extended device ownership.
Phison CEO Pua Khein-Seng warns of a severe RAM crunch by late 2026, threatening product line cuts and even company failures due to component shortages. This dire prediction, confirmed by sources to The Verge, highlights a critical vulnerability in the global tech supply chain.
