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AI in Games: The Hype Fades as Reality (and Bills) Set In

The initial hype around Generative AI in game development is giving way to a more pragmatic view as rising costs expose limited, inconsistent utility. While AI offers incremental gains in specific tasks like code completion, its performance on complex creative work and large codebases falls short, requiring extensive human oversight. This, combined with an "enthusiasm gap" between executives and developers, suggests AI will be a niche tool rather than a revolutionary force.