Search results for "Theme Parks"

Xbox Goes All-In on Transmedia: Meet the New XP Division

Xbox has launched a new XP division dedicated to expanding its gaming franchises into transmedia, including film, TV, and theme parks. Led by former Mojang President Kayleen Walters, this ambitious unit aims to leverage successful IPs like Fallout and Minecraft beyond games. While the Fallout TV series and Minecraft movie are early hits, the division operates amidst Xbox's broader "reset" and recent layoffs, highlighting both immense potential and significant challenges ahead.