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Roku Hikes Streaming Hardware Prices by Up to $50 Amid Memory Shortage

Roku has raised prices on its streaming hardware by up to $50 across its product line, including popular devices like the Roku Ultra and Streaming Stick. The company attributes these significant hikes to a persistent global memory component shortage, exacerbated by high demand from AI companies. This move mirrors similar price adjustments seen across the tech industry, including Apple's recent increases.