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Shopify is breaking from competitors by allowing browser-based AI agents to complete purchases on merchant sites, extending its WebMCP support to checkout. This move introduces new tools for agents to read, update, and submit orders with buyer authorization, leveraging Shopify’s Universal Commerce Protocol for secure and structured transactions.

Shopify has developed a resilient AI stack featuring an LLM proxy for automatic failover between AI providers and a sophisticated distillation pipeline for creating specialized, cost-effective models. This strategy ensures continuous AI operations, avoids vendor lock-in, and significantly boosts efficiency and accuracy across its platform.

Amazon has launched an AI-generated "dynamic canvas" for sellers, offering interactive dashboards and real-time scenario planning within Seller Central. This expands on its existing AI-powered Seller Assistant, aiming to provide deeper visual insights and strategic guidance to merchants in the U.S. and U.K.