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Google's VP of Devices and Services, Shakil Barkat, all but confirmed an upcoming price increase for the Pixel 11, citing the global RAM shortage exacerbated by AI data center demand. The move follows similar price hikes from other tech giants. The Pixel 11 is rumored to cost $899 for the base model with 256GB storage, with an official announcement set for August 12th.
Gaming hardware prices are soaring due to an AI-driven demand for RAM and storage, leading to unprecedented supply shocks. Even tech giants like Apple and Valve are struggling with rising costs, forcing significant price increases on MacBooks and the new Steam Machine. Console prices for Xbox and potentially PlayStation are also set to climb, with tight market conditions expected to last beyond 2027.
