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Pennsylvania will require labels on AI-generated ads: AI regulation

Pennsylvania Governor Josh Shapiro signed the Artificial Intelligence Deceptive Advertising Act, mandating labels for ads "significantly modified or generated by artificial intelligence." This pioneering state law aims for transparency across all ad formats, from TV commercials to flyers. However, the Act contains ambiguities regarding terms like "significantly modified" and "evidently fictional," and its broad reach could set a national precedent.