Tech
Sep 9, 2026Wired
MS NOW Aims to Transform Viewers into a Dedicated Fandom
MS NOW is launching a new strategy, led by President Rebecca Kutler, to transform its television and online viewers into a dedicated fan community. This initiative aims to deepen audience engagement, starting with interactive sessions like chatting with anchor Rachel Maddow. The move reflects a broader trend in media to foster stronger connections with audiences.
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