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Xbox's Matthew Ball sees rising console hardware prices as a "great opportunity" for cloud gaming, citing increased usage. While committed to consoles, Xbox is expanding access via streaming, evidenced by significant growth in cloud hours and multi-device streaming, alongside a push for exclusive titles.
Xbox's new Chief Strategy Officer, Matthew Ball, declares console gaming "important, durable, and still growing," aiming to revive iconic franchises like _Halo_ and _Gears of War_. His commitment comes amidst fan concerns about multiplatform shifts, offering a cautious glimmer of hope for the future of Xbox's traditional console identity.
