3 results found
Xbox Chief Strategy Officer Matthew Ball clarifies the company's evolving exclusive strategy, emphasizing a "reliable pipeline of exclusive games" for platform growth, citing *Gears of War: E-Day* and *Clockwork Revolution* as examples. However, he notes that large live-service and some single-player titles like *Halo: Campaign Evolved* and *Fable* will go multiplatform. Xbox acknowledges player confusion about its "framework" for these decisions, promising more clarity.
Xbox's Matthew Ball sees rising console hardware prices as a "great opportunity" for cloud gaming, citing increased usage. While committed to consoles, Xbox is expanding access via streaming, evidenced by significant growth in cloud hours and multi-device streaming, alongside a push for exclusive titles.
Xbox's new Chief Strategy Officer, Matthew Ball, declares console gaming "important, durable, and still growing," aiming to revive iconic franchises like _Halo_ and _Gears of War_. His commitment comes amidst fan concerns about multiplatform shifts, offering a cautious glimmer of hope for the future of Xbox's traditional console identity.
