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Xbox's Matthew Ball sees rising console hardware prices as a "great opportunity" for cloud gaming, citing increased usage. While committed to consoles, Xbox is expanding access via streaming, evidenced by significant growth in cloud hours and multi-device streaming, alongside a push for exclusive titles.
Asha Sharma takes the helm as Microsoft Gaming's new CEO, following Phil Spencer's retirement and Sarah Bond's resignation. Despite her lack of gaming experience and AI background, industry analysis suggests her best initial move may be to foster stability. By allowing Xbox's robust studios to operate without the threat of further layoffs or closures, she could leverage the company's strong game pipeline and rebuild its reputation.
