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Roku has raised prices on its streaming hardware by up to $50 across its product line, including popular devices like the Roku Ultra and Streaming Stick. The company attributes these significant hikes to a persistent global memory component shortage, exacerbated by high demand from AI companies. This move mirrors similar price adjustments seen across the tech industry, including Apple's recent increases.
Gaming hardware prices are soaring due to an AI-driven demand for RAM and storage, leading to unprecedented supply shocks. Even tech giants like Apple and Valve are struggling with rising costs, forcing significant price increases on MacBooks and the new Steam Machine. Console prices for Xbox and potentially PlayStation are also set to climb, with tight market conditions expected to last beyond 2027.
Xbox's Matthew Ball sees rising console hardware prices as a "great opportunity" for cloud gaming, citing increased usage. While committed to consoles, Xbox is expanding access via streaming, evidenced by significant growth in cloud hours and multi-device streaming, alongside a push for exclusive titles.
