2 results found
Microsoft is piloting ad-supported game streaming for Xbox Insider Program members, offering free one-hour sessions in exchange for pre-roll ads. This initiative aims to make gaming more accessible and affordable on various devices, expanding play options without upfront costs.
Xbox's Matthew Ball sees rising console hardware prices as a "great opportunity" for cloud gaming, citing increased usage. While committed to consoles, Xbox is expanding access via streaming, evidenced by significant growth in cloud hours and multi-device streaming, alongside a push for exclusive titles.
