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Digital businesses are facing a profound shift as AI-powered software agents increasingly navigate the web on behalf of users, eroding the traditional assumption that all web activity reflects human intent. This blurs the meaning of engagement metrics, impacting growth strategies and analytics. Organizations must move beyond blocking automation to interpreting behavioral context and adapting their measurement approaches to the new hybrid web.
Indie game publisher Finji accuses TikTok of using generative AI to create "racist, sexualized" ads for its games without permission, despite Finji disabling AI features. One ad for 'Usual June' reportedly depicted a character drastically altered from its original design. TikTok initially denied, then acknowledged the issue, citing an unselected "catalog ads format." Finji's CEO expressed disappointment over TikTok's unresolved response and potential brand harm.
