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Zelnick on GTA 6's Explosive Pre-Orders & Why 'Easy Money' is a Myth
Games
Nov 10, 2026GamesIndustry.biz

Zelnick on GTA 6's Explosive Pre-Orders & Why 'Easy Money' is a Myth

Take-Two CEO Strauss Zelnick discussed GTA 6's "exceeding expectations" pre-orders, BioShock 4's development challenges, and the importance of live services. He highlighted Take-Two's acquisition strategy and the potential for reviving legacy franchises, firmly stating there's "no such thing as easy money" in gaming.

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