Tech
May 28, 2026The Next Web
startups: Meta is about to overtake Google as the world’s biggest
Meta is projected to surpass Google as the world's largest digital advertising company by the end of 2026, with Emarketer forecasting Meta's global net ad revenues to reach $243.46 billion. This historic shift is driven by Meta's AI-powered Advantage+ ad suite and the expansion of new ad surfaces across WhatsApp and Threads, significantly outpacing Google's ad growth.
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