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Meta is projected to surpass Google as the world's largest digital advertising company by the end of 2026, with Emarketer forecasting Meta's global net ad revenues to reach $243.46 billion. This historic shift is driven by Meta's AI-powered Advantage+ ad suite and the expansion of new ad surfaces across WhatsApp and Threads, significantly outpacing Google's ad growth.
Creator Economy Shifts Beyond Ads, India's AI in Focus The rapidly evolving creator economy is seeing a significant pivot away from traditional ad revenue, with leading creators establishing diverse business empires.
The creator economy is rapidly evolving beyond ad revenue, with digital entrepreneurs like MrBeast building business empires through product lines and startup acquisitions. This shift highlights how influence is becoming infrastructure, though its scalability beyond top creators remains a key question. TechCrunch's Equity podcast unpacks this trend alongside developments in AI, fintech, and global tech infrastructure.
