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Epic's Tim Sweeney calls Steam's AI game tags "irresponsible of Valve," arguing they unfairly penalize developers for using productivity tools. Valve's policy aims for transparency, requiring disclosure only for AI-generated assets, not workflow tools. Data shows AI tags lead to fewer and more negative reviews, creating a dilemma for the industry.
Epic Games is exploring AI for Fortnite development, aiming for efficiency, not job replacement, according to Senior External Development Manager Stephanie Arnett. While community concerns exist, especially regarding generative AI art, Epic says its goal is to help human developers work faster. This move comes amid Epic's recent layoffs and cost-saving plans, placing them among other industry giants like Take-Two and Naughty Dog also embracing AI.
