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Cloudflare has launched Precursor, a new defense system, in response to bots now generating over 57% of all web traffic. Precursor monitors entire user sessions to distinguish humans from sophisticated bots, moving beyond traditional single-check methods. This initiative is part of a broader strategy to classify and manage AI agents, control content reuse, and rebuild the web's foundational infrastructure for a machine-dominated internet.
Cloudflare CEO Matthew Prince predicts that AI bot traffic will surpass human internet usage by 2027, driven by the insatiable data needs of generative AI. This significant platform shift demands new infrastructure, like adaptable "sandboxes," and places immense strain on existing data centers globally.
