WA's Top Election Official is Also a Tabletop Trade Pro
Washington Secretary of State Steve Hobbs is actively working to boost the state's $2 billion tabletop gaming industry through international trade missions. At PAX West, he combined this with vital voter outreach, engaging young gamers with custom dice and civic messages. This unique initiative helps local indie developers find global publishers while promoting democratic participation.

Walking the bustling halls of PAX West, you expect to find developers demoing the latest games, cosplayers showing off incredible craftsmanship, and maybe a rare indie gem hidden in a corner. What you might not expect to stumble upon? The Washington State Secretary of State, Steve Hobbs, chilling at a booth, handing out custom D20s and chatting about civic duty. Yes, you read that right.
It sounds like a side quest straight out of an RPG, but Hobbs’ presence at PAX — and his office’s surprising involvement in the gaming world — is very real, and it’s a fascinating tale of state government stepping up for local game makers.
From Ballot Boxes to Board Game Boosts
Hobbs isn't just there for the vibes (though Finn, his office's official mascot, certainly brings those). His mission is twofold, as he explained during PAX. Part one: acting as a trade envoy, connecting Washington's homegrown tabletop talent with international publishers. Part two: a vital civic engagement push, reminding the diverse, young PAX audience to register and vote, and to use those convenient ballot drop boxes.
Washington: A Hidden Empire of Tabletop Treasures
Most gamers know Washington is home to giants like Microsoft and Amazon, but it's also a powerhouse for tabletop gaming. We're talking about a whopping $2 billion industry, according to Hobbs' office, encompassing everything from Renton's Wizards of the Coast (yes, that Wizards of the Coast, makers of Magic: The Gathering and Dungeons & Dragons) to passionate one-person indie studios. It’s a rich ecosystem of creativity, and Hobbs’ office is working to make sure these local creators can reach global markets.
So, how does a state government office, typically focused on elections and business registration, become a game industry booster? It's rooted in state law, which directs the Secretary of State to foster ties that can lead to "increased tourism, business relationships, and trade." For Hobbs, that translates into active support for tabletop developers. His team helps indie studios navigate the often-daunting world of international trade missions. This includes providing costly booth space at major international conventions like Tokyo's Game Market, assisting with federal grants to offset travel expenses, and leveraging connections with the U.S. State Department and foreign commerce departments to set up crucial meetings with major overseas publishers in places like Germany and Japan.
This isn't just theoretical support, either. Hobbs cited the success of Lethal Shadows, a Snohomish County-based miniatures specialist. Thanks to the Secretary of State's efforts in partnering them with a Lithuanian company, Lethal Shadows has reportedly scaled up from a garage operation to a full-fledged warehouse, creating new jobs along the way. It's a tangible win for local business and a testament to the initiative's potential.
Leveling Up Civic Engagement at PAX
While the international trade missions are happening behind the scenes, Hobbs' public face at PAX is all about getting out the vote. His booth was a hub of activity, drawing attendees with a prize wheel offering buttons, collectible Finn pins (the office mascot!), and custom 20-sided dice featuring Finn on the '20' face. It's a smart, gamer-friendly way to engage a demographic that governments often struggle to reach. Hobbs specifically highlighted PAX's "diverse, young community" as a key target for civic engagement.
His message was clear: "Don't forget to vote. Don't forget to check your registration." He specifically encouraged the use of ballot drop boxes, citing a "low-key fight with the USPS" over new barcode rules for ballot envelopes — a battle Washington and other states were actively engaged in, and one the Supreme Court ultimately put to rest shortly after the interview, keeping the new rule from taking effect. It's a reminder that even amidst the fun of gaming, real-world civic processes are always at play.
The Future: Digital Frontiers and Two-Way Trade
Given the success with tabletop, a natural question arises: why not extend this support to Washington’s significantly larger video game industry? Hobbs admitted it's largely "a lack of bandwidth" and a cautious approach. "We want to take baby steps," he explained, acknowledging he "didn’t realize that it was important to go to these conventions" initially. However, the success in tabletop has opened his eyes, and his office is now exploring opportunities to replicate the digital side in places like Japan, Germany, and Poland. It’s a promising sign for the broader gaming ecosystem in the state.
Hobbs also emphasized the reciprocal nature of these efforts: "I believe trade must go two ways. We need to support each other." This commitment to mutual growth means not only helping Washington developers export their games but also facilitating foreign partners in bringing their titles to North American markets, fostering a truly international gaming economy.
A Win-Win for Washington's Game Devs and Citizens
In a world where politics often feels far removed from our gaming passions, Secretary of State Steve Hobbs offers a refreshing bridge. By actively championing Washington's burgeoning tabletop industry on the global stage, while simultaneously engaging a crucial demographic for civic participation, he’s demonstrating how government can genuinely support its creative communities. It's a smart, effective, and undeniably geeky approach to public service, proving that sometimes, the best way to serve the people is to help them roll a crit.
FAQ
Q: What exactly is the Washington Secretary of State's office doing for the tabletop gaming industry?
A: The office acts as a trade envoy, helping Washington-based tabletop game developers gain access to foreign markets. This includes providing costly booth space at international conventions, assisting with federal grants to mitigate travel costs, and setting up meetings with major overseas publishers in countries like Japan and Germany.
Q: Why is the Secretary of State involved with the gaming industry, specifically tabletop?
A: State law directs the Secretary of State to develop citizens' exchange programs that promote ties leading to increased tourism, business relationships, and trade. With Washington being a significant hub for tabletop game design (a $2 billion industry in the state), Secretary Hobbs identified an opportunity to support local businesses and foster international trade in this sector.
Q: Is the Secretary of State also helping the video game industry?
A: Currently, the focus has been on tabletop games due to "lack of bandwidth" and a deliberate "baby steps" approach. However, Secretary Hobbs has indicated that the success with tabletop has made him realize the importance of broader gaming conventions, and his office is now exploring opportunities to do similar trade promotion on the digital side in the future.
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