regional: Zillow co-founder and Seattle tech icon Rich Barton takes

Rich Barton, a foundational figure in Seattle's tech scene and co-founder of Zillow Group and Expedia Group, has announced his official relocation to Las Vegas. The move, disclosed on X (formerly Twitter) on June 8, 2026, marks the end of an era for one of Washington state's most prominent entrepreneurs. Barton cited personal reasons, stating, "Kids are launched, empty nest achieved, and we’re excited to start this next chapter," though his departure comes amidst a contentious debate over new taxes targeting wealthy residents in Washington state.

A Legacy in Seattle Tech

Barton's influence on the Pacific Northwest's technology landscape is profound. He co-founded Zillow Group 20 years ago, revolutionizing how consumers search for and purchase homes, and remains its co-executive chairman. Before that, in his late 20s, he co-founded Expedia Group three decades ago, spinning it out of Microsoft and taking it public in 1999.

Both companies are now major industry players, with Expedia boasting a market value of $27 billion and Zillow valued at $8 billion. Barton, whose personal net worth has frequently neared the billionaire threshold, has been a driving force behind self-made "unicorn" companies in the region, making his departure a significant event for the local innovation ecosystem.

A Broader Exodus of Tech Leaders

Barton's move follows other high-profile departures from Seattle's tech elite. Amazon founder Jeff Bezos announced his relocation to Miami in November 2023, citing family connections and the growing presence of his aerospace company, Blue Origin, in Florida. Similarly, former Starbucks CEO Howard Schultz recently declared a move to Miami and subsequently penned a critical op-ed in The Wall Street Journal, accusing Seattle Mayor Katie Wilson of hostility towards employers.

While these leaders have presented their moves as personal decisions – Bezos focusing on family and business interests, Schultz entering retirement, and Barton embracing an empty nest – their relocations collectively underscore a simmering tension within the state regarding its evolving tax policies.

Washington's Shifting Tax Landscape

Washington state has recently increased its tax burden on affluent residents. The state implemented a graduated capital gains tax, imposing a 9.9% rate on gains exceeding $1 million. Furthermore, lawmakers approved a controversial "millionaire's tax," which introduces a 9.9% personal income tax on high earners, set to begin in January 2028, though it currently faces legal challenges.

This fiscal shift has ignited a heated debate, with some business leaders warning of capital flight. Tensions escalated following comments from Seattle Mayor Katie Wilson, who, in April, dismissed concerns about wealthy residents leaving, famously offering a dismissive "bye" to those threatening to depart. This remark drew sharp criticism from many in the tech community, who interpreted it as a symbol of increasing political antagonism towards entrepreneurs and job creators.

Implications for Seattle's Tech Ecosystem

Though Barton declined to comment on any motivations beyond his stated personal reasons, the loss of an entrepreneur of his caliber is undeniably a blow to Seattle's tech ecosystem. His presence has long anchored Washington state’s economy, and his move contributes to a broader narrative of prominent figures questioning their long-term residency in the state amid changing political and economic conditions. The long-term implications for Seattle's ability to attract and retain top tech talent and investment remain a key concern for industry observers.

FAQ

Q: Who is Rich Barton and what companies did he co-found?

A: Rich Barton is a renowned Seattle entrepreneur who co-founded Zillow Group, a leading online real estate marketplace, and Expedia Group, a major online travel company. He also played a key role in spinning Expedia out of Microsoft.

Q: Why did Rich Barton move to Las Vegas?

A: Barton publicly cited personal reasons, stating his "kids are launched" and he's ready for a "next chapter." His move, however, occurs amidst broader concerns among wealthy residents regarding Washington state's new and proposed taxes on high earners and capital gains.

Q: Have other prominent tech figures left Seattle recently?

A: Yes, Rich Barton is one of several notable entrepreneurs to relocate. Amazon founder Jeff Bezos moved to Miami in 2023, and former Starbucks CEO Howard Schultz also announced a move to Miami, both citing personal reasons but amidst the same tax debates.