How to Secure Apple Devices at Discounted Prices During Recent Price

Apple products are known for their premium prices, and unfortunately, many popular devices just became even more expensive. On June 25, 2026, Apple officially increased prices on a range of its Macs, MacBooks, iPads, Apple TVs, HomePods, and the Vision Pro by hundreds of dollars. This guide will walk you through understanding these recent changes and, crucially, how you can still find many of these same devices at significant discounts during Amazon Prime Day.

By following these steps, you'll be empowered to make informed purchasing decisions and potentially save hundreds on your next Apple device, beating both the new, higher official prices and, in many cases, even the previous prices. However, these Prime Day discounts are temporary, so acting quickly is key.

Prerequisites to Finding Apple Deals

To take full advantage of the Prime Day offers mentioned in this guide, you will need:

• An active Amazon Prime membership: Prime Day deals are typically exclusive to Prime members.
• Access to the internet: To browse Amazon's current listings and compare prices.

Step 1: Understand Apple's Recent Price Adjustments

Apple's decision to raise prices, announced by outgoing CEO Tim Cook, was not entirely unexpected. The company cited the ongoing global memory crisis, which has led to increased costs for components across the tech industry. These hikes took effect on Thursday, June 25, 2026, and have resulted in some significant increases across a wide array of products.

The impact isn't minor. Macs and MacBooks saw price bumps ranging from $200 to $500, while iPads became $100 to $200 pricier. The Apple TV 4K experienced a particularly sharp increase of $70, representing a 54% jump, making it one of the most expensive streaming devices available. These changes reflect a broader trend in the tech market and Apple's strategy to maintain profitability amidst rising production costs.

Step 2: See Which Apple Products Are Now More Expensive

Before diving into the deals, it's helpful to know which specific products have been affected and by how much. Comparing today's official Apple Store prices to yesterday's reveals substantial changes. Here's a breakdown of the devices that just became pricier:

• MacBook Neo: Now $699 (previously $599)
• MacBook Air (13-inch): Now $1,299 (previously $1,099)
• MacBook Air (15-inch): Now $1,499 (previously $1,299)
• MacBook Pro (M5): Now $1,999 (previously $1,699)
• MacBook Pro (M5 Pro): Now $2,499 (previously $2,199)
• MacBook Pro (M5 Max): Now $4,099 (previously $3,599)
• iMac: Now $1,499 (previously $1,299)
• Mac Studio (M4 Max): Now $2,499 (previously $1,999)
• Mac Studio (M3 Ultra): Now $5,299 (previously $3,999)
• iPad (A16): Now $449 (previously $349)
• iPad Air (11-inch): Now $749 (previously $599)
• iPad Air (13-inch): Now $949 (previously $749)
• iPad Pro (11-inch): Now $1,199 (previously $999)
• iPad Pro (13-inch): Now $1,499 (previously $1,299)
• iPad mini: Now $599 (previously $499)
• Apple TV 4K: Now $199 (previously $129)
• HomePod: Now $349 (previously $299)
• HomePod mini: Now $129 (previously $99)
• Vision Pro: Now $3,699 (previously $3,499)

Step 3: Act Fast: Leverage Prime Day Deals

Despite these disheartening price increases, there's a silver lining for savvy shoppers: Amazon Prime Day. As luck would have it, many of the very devices affected by Apple's hikes are currently available at significantly discounted prices on Amazon. This presents a unique, albeit temporary, window to purchase these Apple products at prices much lower than their newly established retail value, and in some cases, even below their previous, pre-hike costs. It's crucial to understand that these Prime Day deals are unlikely to last, and Amazon's prices are expected to align with Apple's new pricing soon.

Step 4: Discover Prime Day Savings on Apple Devices

While not every single item impacted by Apple's price adjustments is on sale, a substantial number of them are. Here's a list of Apple devices currently discounted on Amazon during Prime Day, along with how their sale price compares to Apple's new official price and their previous price:

• MacBook Neo: Available for $589.99. This is significantly lower than Apple's new price of $699 and even a better deal than its previous price of $599.
• MacBook Air (13-inch): Priced at $949. A considerable saving compared to the new Apple price of $1,299, and also lower than its previous price of $1,099.
• MacBook Air (15-inch): Get it for $1,149.99. This is a great deal against Apple's new $1,499 price point, and also below its previous $1,299 cost.
• MacBook Pro (M5): On sale for $1,549. This is a notable discount from Apple's new $1,999 price, and even offers savings compared to its previous $1,699 price.
• MacBook Pro (M5 Pro): Listed at $2,034. You save significantly compared to Apple's new $2,499, and it's also lower than its previous $2,199 price.
• MacBook Pro (M5 Max): Available for $3,299.99. A substantial reduction from the new Apple price of $4,099, and well below its previous price of $3,599.
• iMac: Currently $1,149. This is a strong offer against Apple's new $1,499, and also cheaper than its previous $1,299 price.
• iPad (A16): Marked at $299. This is a fantastic deal, being much lower than Apple's new $449 price and even less than its previous price of $349.
• iPad Air (11-inch): Available for $519. This presents significant savings compared to Apple's new $749, and it's also well below its previous $599 price.
• Apple TV 4K (64GB renewed): Priced at $154. While this renewed unit is higher than its original price of $129, it's still a saving compared to Apple's new official price of $199.
• HomePod: Find it for $299. This matches its previous price of $299 and offers a $50 saving compared to Apple's new $349 price.

Tips for Smart Apple Shopping

• Act Quickly: Given Apple's official price hikes, it's highly probable that Amazon's prices will adjust upwards soon after Prime Day concludes. Don't delay if you're serious about a purchase.
• Verify Prime Membership: Ensure you are logged into your Amazon account with an active Prime membership to see and secure the deals.
• Understand "Renewed" Products: For items like the Apple TV 4K listed as "renewed," remember these are pre-owned products that have been inspected and restored to working condition. Check Amazon's specific policies and warranties for renewed items.
• Check Current Availability: Deals are often subject to stock limitations, and popular items can sell out fast.

Troubleshooting Common Deal Issues

If you encounter any issues while trying to purchase these discounted Apple devices:

• The deal is gone or the price has changed: Unfortunately, Prime Day deals are time-sensitive and subject to change or selling out. Availability is not guaranteed beyond the time of publication. Check back periodically, but be prepared that the deal may have expired.
• You don't see the discounted price: Ensure you are logged into an active Amazon Prime account. Some deals are only visible or applicable to Prime members.
• The item is out of stock: This is common for popular Prime Day deals. Consider if you're willing to wait for a potential restock or if an alternative product might suit your needs.

FAQ

Q: Do I need an Amazon Prime membership to get these deals? A: Yes, the discounts mentioned in this guide are part of Amazon Prime Day and are typically exclusive to Amazon Prime members.

Q: How long will these Amazon prices last? A: Amazon's Prime Day deals are temporary. The article suggests that Amazon's prices are likely to increase soon after Apple's official hikes, so it is advisable to make your purchase sooner rather than later during the Prime Day event.

Q: Are all Apple products affected by the price hike also discounted on Prime Day? A: No, not all of them. The source content explicitly states that "Not every item affected by the increases can be found at a discount." Only the specific items listed in this guide are currently reported to be on sale during Prime Day.

Next Steps

Once you've secured your discounted Apple device, enjoy your new tech! Remember to stay informed about future tech news and deal events to make the most of your purchasing power. Keep an eye out for any further updates on Apple's pricing or new discount opportunities that may arise.